Here is a press release template that might help you get started.

Public Relations – As the Public Relations Society of America (PRSA) states, “Public relations helps an organization and its publics adapt mutually to each other.” Another way to put it would be using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives. Public relations can also be called publicity or promotions.

When drafting a request for proposal (RFP) and starting a search for a PR firm and agency of record, here are a few frequent questions that may help a brand find the perfect public relations agency match.