Effective media relations and outreach isn’t just about getting placements on TV outlets, radio stations, newspapers, magazines and online. In fact, that’s only the beginning. Motion PR has a history of turning media contacts into collaborators and collaborators into trusted, long-time advocates of our clients and campaigns. We’re relationship builders, and we have the results to prove it.
We make sure that our clients have all the right answers come interview time. Our hands-on training sessions help clients look great and feel comfortable while they steal the spotlight for their brands. With our guidance, every interview is a perfect opportunity to get a memorable brand message across to the media.
Motion PR takes a thoughtful, strategic and creative approach to building your brand’s communications plan with our extensive PR capabilities. We work with you to create a dynamic PR plan that works in synergy with your other marketing components, raising the volume on your brand in a cleverly orchestrated fashion and creating real results that propel your brand forward, toward its goals.
Motion PR conceptualizes and develops head-turning, media-buzzing events that bring brands to life. We work with event agency partner StarEvents, a trusted leader in event production, to define goals not only for the event, but for the overarching brand and the end user. After we have a clear understanding of the finish line, we construct concepts and blueprints to activate the vision, while keeping clients constantly updated on how the event plan measures against a budget. Once the event activations are fine-tuned, we hammer through all the logistics such as permitting, security, safety, event flow, timing, staging, design, signage, red carpets, press section, A/V concerns, etc. Post-event, we produced a detailed event summary that captures data such as demographics (Age, gender, region, household income, etc.), media coverage, photos, videos, social media conversations and much more. Our event experience includes mobile marketing tours, guerrilla efforts, speaking engagements, press conferences, off-the-wall PR stunts, black tie affairs and galas, fundraisers, concerts, festivals, races, promotions, event talent negotiation, PR tours (Satellite media tours, desksides), sponsor relations, media planning and ad buys and much more. If the event can be dreamt, we can determine a way to put it in motion. Events we’ve supported include Red Bull Flugtag, Red Bull Crashed Ice, Red Bull Double Pipe, Monster Jam, Ringling Bros. and Barnum & Bailey, Disney on Ice, Wine Riot, Bristol Renaissance Faire and more.
Social Media, or Digital Marketing, is constantly in motion. Motion PR develops innovative social media strategies that keep our clients’ brands evolving a step ahead of the rest. We integrate social media with media relations, marketing, events and advertising efforts and build social media channels to become another vehicle to drive traffic to a website and/or points of sale.
Facebook, Twitter, Linkedin, Instagram, Pinterest, Foursquare, Vine and Google+ each have unique platforms and there are targeted ways to build audiences and then engage them. Our process includes:
- Building an Audience
- Creating Platforms to have a Dialog with Customers
- Developing sweepstakes, contests and conversations
- Increasing Online Visibility
- Managing Online Reputation
- Leveraging Brand Advocates
- Addressing Customer Services Issues
- Driving Sales & Conversions
There’s nothing like bursting out of the gates with clients as their products, services and passions go live. We plant the seeds for on-the-go success with early media outreach and marketing, and rev up the positive buzz and momentum well before the red ribbon is cut. Here’s just a few brands we’ve helped launch:
- Ed Paschke Art Center
- Quantum Institute
- Under the Table
- Flirty Cupcakes
- Firkin & Pheasant
- Belmont Pourhouse
- Allegory Pens
- Lakeshore Express
- Isabella Rose Designs
- Swirl Gear
- Goldfish Swim School
- Little Monsters Gear
- Little Green Baby
- Spark Living
- Salvation Army Kroc Center
- Shine Chicago
- Wine Riot Chicago
- Body R&D
We never underestimate the power of the word of mouth. Grassroots efforts allow us to roll up our sleeves and reach consumers on a face-to-face playing field, where they live, shop and play. By rolling up our sleeves and putting on our creative hats, we can break out of the clutter in unique ways to grab on-the-go consumers.
Whether it’s a festival looking for backers, a television program looking to fill paid-spots or an Olympic athlete looking for endorsements, we know exactly who to target and just how to reel them in. We’ve reached out to hundreds of companies and have secured sponsorships and partnerships on multiple levels for personalities, non-profits and traditional brands.
Company brochures, websites, bios, press kits, signage, taglines – we’ve created them, tweaked them and nursed them back to life. Carpal tunnel syndrome? Bring it on.
No company welcomes a crisis, but we welcome putting our clients in the best position to handle them. When a crisis presents itself, we help navigate our clients towards the best possible outcome and dealing with reputation management is a PR capability at which we excel.
Motion PR serves as PR Managers for noteable names including: Two-time Olympic Gold Medalist Kristin Armstrong, “The Voice” singer Jamie Lono and more. The bulk of Motion PR’s work with these figures are booking speaking engagements, but we also assist in coordinating media stories where appropriate.
By definition, search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s natural or unpaid (“organic”) search results. Whereas search engine marketing (SEM) that involves the promotion of websites through optimization and advertising. Just about every company wants his or her site to appear in the top listings of all the major search engines like Google, Bing, Yahoo, etc. SEO & SEM involves a number of tactics that includes titling the pages, repeating keywords, indexing pages, paid search, META tags, content creation and more. We will work with you to boost page rankings, traffic and conversion.
Whether its on a monthly, quarterly or semi-annual basis, Motion PR can help in all aspects of eNewsletter or newsletters. We can work with MailChimp, Constant Contact, Paper.li, Brown Paper Tickets or any number of white label newsletter versions. Newsletter tactics can include:
- Newsletter design and strategy
- Email campaigns, integrated with social media, media relations, events, etc.
- Ticketing, RSVP’s, etc.
- Copy and content creation
- Company and partner links
- Newsletter evaluation: Opens, unopen, click through, website traffic, etc.
We’ve handled newsletters for a number of clients including the International Tree Nut Council Nutrition Research & Education Foundation, The Lake Forest Shop, Trattoria Gianni and more. In 2014, MPR received first place from Constant Contact for our email marketing and newsletter campaign.
Media relations involves pitching traditional media (i.e. TV, radio, print) and also what can be considered “hybrid” or “online” media – i.e. bloggers, websites, social media influencers, etc. MPR works with brands to develop effective blogger campaigns that can not only boost SEO and website traffic but ideally new customers and sales. We have strong relationships with many prominent bloggers and websites, but we constantly evaluate bloggers’ effectiveness based on their perceived traffic, social media followers, quality and frequency of content and more. We also develop incentives on behalf of brands that motivate not only the bloggers but also their website visitors.