Motion PR Capabilities
A quality PR campaign can touch target audiences where they live, shop and play. Motion PR has a range of PR and marketing capabilities, including:
MEDIA RELATIONS
Effective media relations and outreach isn’t just about getting placements on TV outlets, radio stations, newspapers, magazines and online. In fact, that’s only the beginning. Motion PR has a history of turning media contacts into collaborators and collaborators into trusted, long-time advocates of our clients and campaigns. We’re relationship builders, and we have the results to prove it.
MEDIA TRAINING
We make sure that our clients have all the right answers come interview time. Our hands-on training sessions help clients look great and feel comfortable while they steal the spotlight for their brands. With our guidance, every interview is a perfect opportunity to get a memorable brand message across to the media.
STRATEGIC PLANNING
Motion PR takes a thoughtful, strategic and creative approach to building your brand’s communications plan with our extensive PR capabilities. We work with you to create a dynamic PR plan that works in synergy with your other marketing components, raising the volume on your brand in a cleverly orchestrated fashion and creating real results that propel your brand forward, toward its goals.
EVENT MANAGEMENT
Motion PR has planned, managed and orchestrated some of the most talked-about events in Chicago and across the country – concerts, fundraisers, mobile marketing tours, speaking engagements, press conferences, and promotions. From black tie affairs to off-the-wall stunts, we make every event memorable and turn heads in the process. Check out some upcoming events.
Some of the larger projects we support include:
SOCIAL MEDIA, SEO & WEB RELATIONS
Facebook, Pinterest and Twitter are only the tip of the iceberg. Motion PR is on the cutting edge of innovative online marketing techniques that keep our clients’ brands evolving a step ahead of the rest and this has proven quite the asset on the public relations capabilities front for many a satisfied client.
PRODUCT & STORE LAUNCHES
There’s nothing like bursting out of the gates with clients as their products, services and passions go live. We plant the seeds for on-the-go success with early media outreach and marketing, and rev up the positive buzz and momentum well before the red ribbon is cut.
We helped launch the following:
GRASSROOTS COMMUNICATIONS
We never underestimate the power of the word of mouth. Grassroots efforts allow us to roll up our sleeves and reach consumers on a face-to-face playing field, where they live, shop and play. By rolling up our sleeves and putting on our creative hats, we can break out of the clutter in unique ways to grab on-the-go consumers.
SPONSORSHIP
Whether it’s a festival looking for backers, a television program looking to fill paid-spots or an Olympic athlete looking for endorsements, we know exactly who to target and just how to reel them in. We’ve reached out to hundreds of companies and have secured sponsorships and partnerships on multiple levels for personalities, non-profits and traditional brands.
COLLATERAL & PRESS MATERIAL DEVELOPMENT
Company brochures, websites, bios, press kits, signage, taglines – we’ve created them, tweaked them and nursed them back to life. Carpal tunnel syndrome? Bring it on.
CRISIS MANAGEMENT & ISSUES
No company welcomes a crisis, but we welcome putting our clients in the best position to handle them. When a crisis presents itself, we help navigate our clients towards the best possible outcome and dealing with reputation management is a PR capability at which we excel.
CELEBRITY REPRESENTATION
Motion PR serves as PR Managers for two noteable names in the sports industry: 2008 Olympic Gold Medalist Kristin Armstrong and Marquette University’s Head Basketball Coach, Buzz Williams. The bulk of Motion PR’s work with these two figures are booking speaking engagements, but we also assist in coordinating media stories where appropriate.
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